The great EFC divide

The responses leave me with the feeling that EFC are either scared of talking to its’ own fan base or tone deaf to what is effective communication. This is partly why we are where we are – trust broken. Some things that stood out1. The visionThe ‘overarching vision to...
Talk to us – share the plan

Talk to us – share the plan

Great leaders and companies speak properly and with conviction to their customers – they trust their own competence and their customers and know how vital it is to build and retain trust. Not Everton, it’s a poor man’s corporate press release. Tellingly, it’s normally...
All Together Now – In No Man’s Land

All Together Now – In No Man’s Land

Evertonians of all generations are simply tired and worn down, the feeling that no tangible progress ever happens and that death by a thousand cuts just continues with an inevitable outcome, that goes beyond being relegated. It’s continuously tiring following Everton...
Blue shoots of recovery

Blue shoots of recovery

Back in January this year, we wrote a piece about Everton’s chronic lack of on field identity . It was a pop at Koeman, Allardyce, Walsh and the board for their poor appointments and hopeless underachievement. Under both failed managers, the areas we highlighted were...